About / Kevin Plumlee × RVNOPS
I’ve actually run the companies I advise.
Fifteen years doing healthcare growth with my own hands. Now I advise the teams who do it, and stay until they own it.
The operating record
The numbers behind it.
These come from building teams, running real growth systems, and staying on the hook through delivery. Not from a framework I put together for a slide.
- 15+Years operating
Healthcare marketing, technology, and operations. Mostly all three at once.
- 80+Peak team size
Built Dreamscape Marketing from two people to more than 80.
- 300+Healthcare organizations
Behavioral health, hospital systems, senior living, dental, and specialty care.
- $500M+Managed media
Media spend managed and optimized across healthcare accounts.
- 2Private equity exits
Sold Dreamscape to SPM Group, then Unlock Health bought SPM.
- 12Companies integrated
Four in the first merger, eight in the second. I connected the systems both times.
The background
I learned this from the inside.
I’ve spent more than 15 years in healthcare growth, technology, and operations. I co-founded Dreamscape Marketing in 2014 with no outside money and grew it from two people to more than 80, serving more than 300 healthcare organizations. It became the largest behavioral health marketing agency in the country.
We sold to SPM Group, and I led the merge of IT systems, marketing platforms, and products across four companies. Then Unlock Health bought SPM and folded eight companies into one. I was in the middle of that integration too, and ran performance marketing for enterprise health systems until 2026. I remain a shareholder.
Today I am Principal AI Systems Architect at RVK AI, the admissions operating system for healthcare. I lead Web Navigator, its web chat product, and work across the voice and chat agents and internal tools. HIPAA compliant agents answer admissions calls and website chats 24/7 for treatment centers, senior living, ABA, psych, and outpatient.
I also founded and lead RVNOPS, the healthcare growth consulting firm I started in 2026. I advise leadership teams across marketing, intake, technology, AI, data, and finance. I don’t run your campaigns or build your systems. Your team does that work and keeps it. I am a partner in Behavioral Rates and the founder of Dental Practice Consulting AI, a 24/7 AI consultant for dental practices.
Most growth problems are system problems. A bad marketing number is usually where a deeper operating problem finally shows up. My job is to find it, make it obvious, and help your team fix how the business runs. Then the technology has something worth speeding up.
Visit rvnops.ioThe hands-on years
I did this work myself.
Before I advised anyone, I ran the campaigns, wrote the code, and owned the budget. That’s the record the advice comes from.
- 01
Digital marketing
Technical SEO, content, and local search. Google Ads, Microsoft Advertising, Meta, and LinkedIn campaigns. Email, conversion, attribution, and call tracking.
- 02
Development
Websites, web and mobile apps, intranets, and CRM integrations. Data pipelines, dashboards, and AI systems. Headless content systems and sites built to ADA and Section 508 rules.
- 03
Operations and finance
Led marketing, sales, technology, IT, finance, hiring, and client delivery. Owned budgets and the P&L. Built teams and led two private equity integrations.
- 04
Applied AI
Built AI and automation tooling at Dreamscape. Architect voice and chat agents at RVK AI, wired into intake, CRM, ads, and reporting. Use that record to advise client teams through RVNOPS.
Career trace / 2 exits / 12 companies integrated
From two people to founder again.
- Founded2 people
Dreamscape Marketing
Started a healthcare growth agency from nothing.
- Scaled80+ team
Two to eighty
Grew to more than 80 people serving 300+ healthcare organizations.
- Exit 14 companies
Sold to SPM Group
Led the merge of IT, marketing platforms, and products across four companies.
- Exit 28 companies
Sold to Unlock Health
Connected infrastructure and tech stacks as eight companies became one.
- NextFounder again
RVNOPS + Dental Practice Consulting AI
Healthcare growth advisory, and a 24/7 AI consultant for dental practices.
- NowPartner
RVK AI + Behavioral Rates
AI voice and chat agents for healthcare providers, and a national payer-rate benchmark.
What colleagues say
People I’ve worked with.
From the marketers, engineers, and operators I’ve worked alongside. Separate from any client results.
“If Kevin Plumlee is a part of any digital effort you are launching, rest assured that you have one of the best in the industry working on your side. He is an ethical person who you can rely on to keep his word and deliver stunningly innovative work. He is the definition of a cutting-edge thinker and digital marketer and always knows about the latest and most innovative things the tech and marketing worlds are buzzing about.”
Josh WeumFormer Google Ads Speaker & PPC Expert“Kevin is, without question, one of the most intelligent individuals I've had the privilege of knowing. His expertise spans technology, development, and marketing, and he possesses a remarkable ability to distill complex problems into simple, effective solutions.”
Haley SosciaSr. Executive Assistant, NECA“Kevin was with us on day 1 and is not only one of the most talented all-around developers I've had the pleasure of working with, but has an uncanny business sense and extremely fast learning curve. He developed almost all of our agency's best practices and backend systems.”
Daniel GempManaging Director, Performance Marketing
Tell me what’s not working.
Stalled growth, spend you can’t trace, systems that fight your team. That’s a good place to start.