Marketing Strategy
GTM and Tracking Hygiene for AI-Era Funnels
Chat widgets, voice agents, and instant callbacks break lazy tracking. Here is the GTM hygiene I use so AI funnels still report real outcomes.
Marketing Strategy
Speed-to-Contact Beats Clever Copy. Automate the First Touch
When intent is hot, the first useful human or agent touch wins. Automate that first touch before you rewrite another landing page headline.
Data & Analytics
Closing the Loop: Ads to Call to CRM Without Fake Attribution
Real attribution connects ad click to call to CRM outcome. Fake attribution is a dashboard that applauds itself while revenue stays confused.
Tell me what’s not working.
Stalled growth, spend you can’t trace, systems that fight your team. That’s a good place to start.
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